No. Like for like reviews break the TOS on Amazon, and often people find it awkward if they receive a good or bad book, and their review is not matching.
It is ethically grey – it’s difficult in some cases to offer an honest review without fear of retaliation.
You can also lose your reviews AND review account, or be banned from the platform entirely. It can also damage your brand and reputation, which in the current hyper competitive climate makes review exchanges worthless against returns.
Kai Wilson-Viola writes under various names, and in all genres. Co-founder and webmistress of the IAG site, she writes content on request of members.
She has written several books including the Ten Hour Marketing Plan and 12×12 – tutorials for social media.
When not writing, she can be found maintaining sites, designing themes, managing a charity called the Less than Three foundation, gaming, knitting or reading.