Facebook allows you to create and participate in groups. Groups all have their own rules within Facebook, and are run by other Facebook members. They are rarely policed by Facebook, and are instead designed around self-managed communities.
Groups are an effective marketing tool when used correctly.
You create groups connected to your profile or page. When managed from a page, they are relatively anonymous – when managed from your personal profile, they are connected to your name. It’s your choice how you manage them.
You can only currently join groups using your profile, not your page.
Kai Wilson-Viola writes under various names, and in all genres. Co-founder and webmistress of the IAG site, she writes content on request of members.
She has written several books including the Ten Hour Marketing Plan and 12×12 – tutorials for social media.
When not writing, she can be found maintaining sites, designing themes, managing a charity called the Less than Three foundation, gaming, knitting or reading.